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In this episode, Jeremy Neisser discusses a team that was struggling to sell tickets despite their marketing efforts. He identifies three key issues: prioritizing single game ticket sales over season tickets and group sales, allocating the majority of the marketing budget for awareness activities instead of collecting email addresses, and not setting goals for major promotions.
Jeremy emphasizes the importance of group sales as a fixer for teams and shares his experience with the Birmingham Barons. The takeaways include being intentional about selling tickets to specific games, collecting email addresses for future marketing, and leveraging group sales as a strategy.
Takeaways
- Be intentional about your prime games - have a focus of group sales on these
- Collect email addresses for future marketing
Chapters
00:00 - Introduction
02:02 - The Importance of Prioritizing Season Tickets and Group Sales
03:44 - The Power of Group Sales as a Fixer
05:07 - Building Momentum through Intentional Marketing
06:02 - The Key to Successful Ticket Sales: Collecting Email Addresses
07:24 - Conclusion
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