Sports Marketing Machine Podcast 65 - Open Role: Samford Univ. - Director of Marketing & Fan Engagement Interview
In this episode, Jeremy Neisser chats with BJ Millican, the Associate AD for Marketing, Communication, and Broadcast from Samford University, about the open role of Director of Marketing and Fan Engagement.
The role involves creating an engaging in-venue atmosphere, promoting games, and connecting with the community. The Director of Marketing will have some direct reports and a marketing-specific budget.
The focus will be on sports like men's basketball and football, but support will also be provided for other sports. The role primarily involves game presentation and fan experience, with less emphasis on social media and creating video content.
The marketing duties include working closely with ticketing, developing promotions, and potentially exploring external advertising. The Director of Marketing will also be involved in community engagement and representing the university at social events. The salary is competitive and the university is committed to supporting the athletic department. Samford University is located in Birmingham, Alabama, which offers a vibrant community with a growing food scene and various recreational and entertainment options.
The campus is undergoing expansion and has a strong focus on student success and enrollment growth.
Takeaways
- The Director of Marketing and Fan Engagement role at Samford University involves creating an engaging in-venue atmosphere and promoting games.
- The role includes working closely with ticketing, developing promotions, and potentially exploring external advertising.
- The Director of Marketing will also be involved in community engagement and representing the university at social events.
- Samford University is located in Birmingham, Alabama, which offers a vibrant community with a growing food scene and various recreational and entertainment options.
Chapters
00:00 - Introduction and Overview of the Open Role
05:14 - Game Presentation and Fan Experience
11:44 - Community Engagement and Representing the University
21:51 - Salary Structure and Application Process
Links mentioned:
Samford University Athletics
Apply for the Role
Meet BJ
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