Sports Marketing Machine Podcast

Episode 71 - 3 Awarity Optimization Tips That Help Drive More Revenue

5 snips
Jun 6, 2024
Discover three powerful optimization tips for sports marketing that can boost your revenue! Dive into the significance of tracking top domains to enhance budget efficiency. Learn how consistent ad design with cohesive branding can elevate audience engagement. Plus, explore strategies to manage ad frequency, avoiding banner blindness and reaching your audience effectively. Tune in to unlock these marketing insights!
Ask episode
AI Snips
Chapters
Transcript
Episode notes
ADVICE

Optimize Budget by Blacklisting

  • Monitor your top domains for clicks and conversions regularly.
  • Blacklist any domains with high clicks but zero conversions to save your budget.
ANECDOTE

Kids Clicking Without Buying

  • Sometimes kids accidentally click ads on mobile games without buying.
  • This example illustrates why high clicks but zero conversions waste budget.
ADVICE

Maintain Consistent Ad Design

  • Keep your ad design consistent with brand colors, fonts, and messaging.
  • Use 2 to 3 rotating ads to avoid banner blindness and maintain engagement.
Get the Snipd Podcast app to discover more snips from this episode
Get the app