Sports Marketing Machine Podcast 54 - FanSaves Co-Founder Kris McCarthy on How Teams Can Stop Doing Paper Coupons for Sponsors
In this episode, I sit down with Kris McCarthy, co-founder of FanSaves a digital coupon platform for teams. Most teams have paper coupons that they distribute for sponsors before, during, or after games. Oftentimes these coupons are thrown in the trash, left in cars, and ultimately never used.
Summary:
Fansaves is a digital platform that offers fans discounts and deals from the sponsors of their favorite sports teams. It acts as a team's own digital coupon book, connecting fans with sponsors and incentivizing fan engagement. The idea for Fansaves came from the founders' experience in selling sponsorships and the need for a digital solution that could activate fans and provide valuable customer analytics. Currently, nearly 80 teams across North America are using Fansaves in various sports leagues.
The platform offers features such as triggered promotions, exclusive deals for season ticket holders, and real-time data tracking for teams and sponsors. Fansaves plans to expand its partnerships and create a marketplace for brands to connect with teams.
Takeaways:
- Fansaves is a digital platform that connects fans with discounts and deals from sponsors of their favorite sports teams.
- The platform offers features such as triggered promotions, exclusive deals for season ticket holders, and real-time data tracking for teams and sponsors.
- Nearly 80 teams across North America are currently using Fansaves in various sports leagues.
- Fansaves plans to expand its partnerships and create a marketplace for brands to connect with teams.
Sound Bites:
Chapters
00:00 - Introduction to Fansaves
01:25 - Origin and Creation of Fansaves
03:15 - Development of Fansaves Platform
04:30 - Number of Teams Using Fansaves
05:22 - Features and Usage of Fansaves
07:38 - Promoting Fansaves to Fans
10:04 - Redeeming Deals at Partner Businesses
12:28 - Creative Deals and Partnerships
14:34 - Utilizing Fansaves in the Off-Season
16:00 - Using Fansaves to Track Season Ticket Holder Spending
19:39 - Future Plans for Fansaves
24:47 - Reflection on the Growth of Fansaves
26:19 - Contacting Fansaves
FanSaves has been steadily growing with sports teams all over the United States and Canada.
If you have questions about FanSaves, feel free to reach out to Kris - kris@fansaves.com or on LinkedIn
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