Explore innovative strategies to enhance fan engagement during the season! Learn how to convert single-game buyers into loyal mini-plan holders. Discover the power of post-game emails to boost attendance and deepen relationships. Tips include fostering ongoing communication and providing value to ensure renewals. Find out how to motivate your staff to elevate their marketing skills, making every game memorable for your fans.
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volunteer_activism ADVICE
Add Buyers to Lists Immediately
Add single game buyers to your email list and retarget them with online ads immediately after purchase.
This helps turn single game buyers into multi-game buyers, increasing chances of mini plan sales.
volunteer_activism ADVICE
Use Post-Game Bounce Back Offers
Send post-game emails with limited-time discount offers to recent single game buyers.
This leverages their fresh positive experience to encourage buying tickets to another game.
insights INSIGHT
Renewal Depends on Ticket Usage
Mini plan holders renew only if they see value in their ticket experience.
They express this value by actively using their tickets throughout the season.
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In this episode, Jeremy Neisser discusses marketing mini plans during the season. He covers topics such as turning single game buyers into multi-game buyers, post-game emails for single game buyers, renewing current mini plan holders, providing value through communication and relationships, creating reminders for mini plan holders, and bounce back offers for single game buyers. He also emphasizes the importance of helping marketing directors level up their skills and investing in their people.
Takeaways
Designate a staff member to check in with mini plan holders during the year to build relationships and increase renewal rates.
Create reminders within your email marketing software to remind mini plan holders of their games.
Send post-game emails to single game buyers to encourage them to attend another game.
Provide value to mini plan holders through communication and relationships.
The only reason that mini-plan holders renew is that they see value in the experience. And they value it by using their tickets.
How you provide value are two ways communication and relationships.
For single-game buyers, our goal is to turn single-game buyers into multi-game buyers. This gives you the best chance of turning them into a mini-plan holder.
I dig into what you should do with both audiences (current mini-plan holders and single-game buyers) to give yourself the best chance to sell more mini-plans next year.
Chapters
00:00 - Introduction
01:04 - Marketing Mini Plans Before the Season
03:00 - Post-Game Email for Single Game Buyers
05:45 - Renewing Current Mini Plan Holders
08:07 - Providing Value through Communication and Relationships
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