Discover clever marketing strategies for Black Friday and Cyber Monday tailored for sports teams. Learn the power of offering fans two enticing deals, combining merchandise and tickets. Dive into the pre-promotion phase to generate excitement with teasers and announcements. Find out why tracking and documenting marketing success is crucial for identifying effective channels. Get ready to maximize ticket package sales this holiday season!
10:29
forum Ask episode
web_stories AI Snips
view_agenda Chapters
auto_awesome Transcript
info_circle Episode notes
volunteer_activism ADVICE
Create Two Deals for Options
Create at least two different Black Friday deals instead of one to boost sales by offering fans choices.
Each deal should bundle tickets with merchandise appealing to different audience segments.
question_answer ANECDOTE
Example of Deal Packages
Jeremy gives an example of two packages: a hat with two tickets or a sweatshirt with four tickets.
This example shows how different options attract different fan preferences and increase buying likelihood.
volunteer_activism ADVICE
Start Early Pre-Promotion
Begin your Black Friday and Cyber Monday marketing early with teasers to build anticipation.
Use emails, social media, and texts to slowly reveal deal details and sale dates.
Get the Snipd Podcast app to discover more snips from this episode
In this episode, Jeremy Neisser discusses Black Friday and Cyber Monday marketing planning for sports teams. He emphasizes the importance of creating two deals for each event to give fans options. He also suggests including merchandise and tickets as part of the package to attract different audiences. Neisser then explains the pre-promotion phase, where teams should plan their marketing strategies and build excitement through teasers and announcements. Finally, he highlights the significance of tracking and documenting the success of the marketing efforts to identify the most effective channels and strategies.
Takeaways
Create two deals for Black Friday and Cyber Monday to give fans options.
Include merchandise and tickets as part of the package to attract different audiences.
Plan out the pre-promotion phase to build excitement and anticipation.
Track and document the success of the marketing efforts to identify the most effective channels and strategies.
Chapters
00:00 - Introduction and Christmas Wishlist
00:44 - Black Friday, Cyber Monday Marketing Planning
01:39 - Deal Creation
06:18 - Tracking and Documenting
The holidays are fast approaching and planning your marketing will allow you to maximize your ticket package sales. Here are the three-part process that I have noticed work the best:
Deals - have two deals presented not one. There is psychology in providing fans with two choices over having one choice. Each option is a bundle including merchandise and tickets. Pre-Promotion - Start your marketing early so that fans can get excited and they are aware of the deals. That is part of the reason why Wal-Mart, Target, and other retailers have already started to share what is offered - to get people excited!
Document and Track - Download a printable November calendar and write in all of your marketing activities including emails, social posts, texting, etc. If possible track ticket sales from sources. So you know exactly which sources converts the best.
Sports Marketing Machine Podcast