Sports Marketing Machine Podcast 46 - The Pros/Cons To Adding Texting To Your Marketing
6 snips
Dec 4, 2023 This discussion dives into the advantages and disadvantages of texting in sports marketing. Trackability and fan engagement are major pros, while limited messaging space and increased workload pose challenges. The host shares valuable tips, like targeting fans who overlook emails and conducting postgame surveys. There's a strong emphasis on monitoring ticket sales to enhance effectiveness. Overall, it’s a balancing act of maximizing benefits while navigating potential hurdles.
AI Snips
Chapters
Transcript
Episode notes
Key Pros of Texting Marketing
- Texting in sports marketing offers trackability and clear ROI through integration with ticketing software.
- It enhances fan engagement, provides better and quicker metrics, allows segmentation, and supports two-way communication.
Consider Workload Before Adopting
- Consider the workload texting adds to marketing directors who often juggle many roles.
- Evaluate if you can commit to texting fully or pass on it temporarily to avoid overburdening your team.
Keep Text Messages Brief
- Text messaging needs short and punchy content similar to casual messages, as fans won't engage with long text blocks.
- Marketing directors often struggle with this because they tend to want to share a lot of information.