45 - What is Remarketing & How Can You Use It To Sell More Tickets
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Nov 22, 2023
Delve into the world of remarketing and its impact on ticket sales. Discover how targeting fans who have interacted with your content can significantly boost conversion rates. Learn the benefits of maintaining brand awareness and addressing decision delays. Real-world examples showcase the effectiveness of meta ads and cookie tracking. Get actionable insights on implementing these strategies to drive engagement and maximize ROI. Perfect for sports marketers looking to enhance their outreach!
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insights INSIGHT
What Is Remarketing?
Remarketing targets fans or potential ticket buyers who engaged but did not purchase.
It reconnects interested individuals to improve ticket sales and maximize marketing impact.
insights INSIGHT
Remarketing Addresses Decision Delays
Most website visitors do not immediately purchase, usually converting at about 2.75%.
Remarketing addresses distractions and decision delays to nudge them back to buy.
question_answer ANECDOTE
Amazon’s Remarketing Example
Amazon sends reminder emails with exact items abandoned in carts within days.
This is a classic example of remarketing in e-commerce to prompt purchase completion.
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In this episode, Jeremy Neisser discusses the concept of remarketing in sports marketing. Remarketing is a digital marketing strategy that involves targeting and engaging with fans or potential ticket buyers who have previously interacted with a team's social media channels, website, or specific content.
The host explains the benefits of remarketing, including addressing decision delay and distractions, increasing conversion rates, maximizing ROI, and maintaining brand awareness. Real-world examples of remarketing using meta ads, display ads, and cookie tracking software are also provided. The episode concludes with key takeaways for implementing remarketing strategies.
Chapters
00:00- Introduction to Remarketing
01:08 - Benefits of Remarketing
03:59 - Maintaining Brand Awareness
04:45 - Real-World Examples of Remarketing
09:51 - Takeaways
What is it: Remarketing, also known as retargeting, is a digital marketing strategy that involves targeting and engaging with fans or potential ticket buyers who have previously interacted with your social media channels, website, or specific content.
Remarketing aims to reconnect with potential ticket buyers who have shown interest but have not purchased tickets.
Why it Matters: Remarketing keeps your team top of mind for potential ticket buyers.
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