35 - Small Budget But Lofty Ticket Sales Goals? Do These 3 Things
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Sep 19, 2023
Discover three game-changing strategies for boosting ticket sales on a limited budget. Learn the power of targeted marketing over broad approaches to connect with potential buyers. Find out how retargeting website visitors can significantly increase ticket sales using tools like Awarity. Explore the importance of capturing emails to enhance your marketing reach. Finally, dive into the world of meta ads on Facebook and Instagram to draw in a wider audience and drive more traffic to your sales platform.
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insights INSIGHT
Website Visitors Are Warm Audience
Only about 3% of website visitors buy tickets, despite many visiting multiple pages.
Website visitors form your warmest audience for retargeting efforts.
volunteer_activism ADVICE
Retarget Website Visitors
Retarget website visitors to increase ticket sales efficiently.
Use Awarity to run ads that track sales and ensure ROI as low as $300 budget.
volunteer_activism ADVICE
Capture More Emails Effectively
Capture more email addresses on your website cheaply at about seven cents each.
Use validated emails to grow your list and boost sales via email marketing.
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In this episode, Jeremy Neisser shares three cost-effective and actionable marketing strategies to sell more tickets. He emphasizes the importance of targeted marketing rather than spraying and praying. The strategies discussed include retargeting website visitors, using Awarity for digital marketing, capturing more emails on the website, and running meta ads on Facebook and Instagram. These strategies aim to increase ticket sales and provide a high return on investment. The episode concludes with a summary of the main takeaways.
Takeaways
Focus on targeted marketing strategies rather than broad approaches. Retarget website visitors using platforms like Awarity to increase ticket sales. Capture more emails on the website to expand the email list and improve marketing efforts. Run meta ads on Facebook and Instagram to reach a larger audience and drive traffic to the website.
Chapters
00:00 Introduction and Overview 01:08 Assumptions 04:17 Using Awarity for Digital Marketing 06:05 Capturing More Emails on the Website 08:46 Running Meta Ads on Facebook and Instagram 11:34 Summary and Takeaways
Assumptions:
You have an email software and an existing list.
You've secured trade deals with local media or organizations.
Your budget is $5000 for driving ticket sales.
You have a website for selling tickets online.
Strategy 1: Retargeting Your Website Visitors
With significant website traffic, retargeting can be a game-changer.
Use "Awarity" to create targeted ads for website visitors, even on a small budget starting at $300.
Awarity also tracks ticket sales, ensuring you know your ROI.
Implement email capture tools to gather visitor information without requiring email input, costing an average of 7 cents per email.
Strategy 2: Run Meta Ads on Facebook and Instagram
Facebook and Instagram offer excellent platforms for targeting your audience.
Leverage the large following and consider Instagram's reels as advertising.
Target viewers who engage significantly with videos or website visitors who didn't convert.
Budget Breakdown:
Month 0 (Before the Season Starts): Awarity ($300), Email Capture ($200), Total Spend ($500), Expected ROI (3-1), Net Revenue ($1500).
Months 1 to 5: Awarity ($400 per month), Email Capture ($100 to $200 per month), Meta Ads ($300 per month), Total Spend ($900 per month).
By the end of the year, you could have collected over 10,000 new email subscribers and achieved a close-to-4-to-1 return on your ad spend, all while driving more traffic to your website.
Don't forget to share this valuable content with others in the sports industry looking to grow their fan base and sell more tickets.
Action Steps:
Explore Awarity for effective retargeting.
Utilize Email Capture for cost-effective email list expansion.
Run Meta Ads on Facebook and Instagram to engage with your audience.
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