Dr. J.J. Peterson, a marketing expert from Vanderbilt University and co-host of the Marketing Made Simple podcast, shares insights on using storytelling in sports marketing. He emphasizes shifting the narrative to make fans the heroes and teams the guides. The Savannah Bananas serve as a prime example of this approach. Dr. Peterson also discusses strategies for impactful email newsletters, stressing fan-centered content to build deeper connections and improve engagement. His framework offers practical tools for teams to enhance their marketing and ticket sales.
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insights INSIGHT
StoryBrand Clarifies Marketing Messaging
The StoryBrand framework uses story principles to create clear marketing messages.
It leverages how the human brain naturally understands and engages with stories.
insights INSIGHT
Fans Are The Heroes
Sports teams should position fans as heroes and themselves as guides in marketing.
This customer-first approach is key for continued fan engagement and financial success.
question_answer ANECDOTE
Savannah Bananas' Fans-First Success
The Savannah Bananas excel by making their fans the heroes of the story.
They focus on fan experience, leading to sold out nationwide tours and TikTok fame.
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Donald Miller's "Marketing Made Simple" provides a straightforward approach to marketing, emphasizing the power of storytelling and clear messaging. The book simplifies complex marketing concepts, making them accessible to business owners of all levels. It focuses on understanding the customer's needs and crafting a narrative that resonates with them. Miller's approach helps businesses create a strong brand identity and connect with their target audience effectively. The book's practical strategies and clear explanations make it a valuable resource for anyone looking to improve their marketing efforts.
Today's special guest is Dr. J.J. Peterson of StoryBrand and the Marketing Made Simple Podcast & book.
Dr. JJ Peterson discusses the Story Brand Framework and how sports teams can use it to position themselves as guides in their customers' stories. The framework helps create clear messaging by understanding how story works and using it effectively in marketing. Traditionally, sports teams position themselves as the heroes, but they should instead position their customers as the heroes and themselves as the guides.
The Savannah Bananas are a successful example of a team that has implemented this approach. Dr. Peterson also provides insights on creating effective email newsletters and the importance of providing value to fans.
Dr. J.J. Peterson and I dig into:
-What is StoryBrand and how can teams use it to sell more tickets -Why is it important to position your fans as the hero? -Creating social media content using story and how it helps you build a better connection with your fan base -To better approach than promoting "email newsletters" on your website
Sports Marketing Machine Podcast 