JJ Peterson

Dr. J.J. Peterson, a marketing expert from Vanderbilt University and co-host of the Marketing Made Simple podcast, shares insights on using storytelling in sports marketing. He emphasizes shifting the narrative to make fans the heroes and teams the guides. The Savannah Bananas serve as a prime example of this approach. Dr. Peterson also discusses strategies for impactful email newsletters, stressing fan-centered content to build deeper connections and improve engagement. His framework offers practical tools for teams to enhance their marketing and ticket sales.

Dr. JJ Peterson, a StoryBrand expert, discusses the power of the StoryBrand method in marketing. He explains how positioning customers as heroes can revolutionize communication. Topics include the seven key elements of storytelling, leveraging storytelling frameworks in marketing, and the importance of focusing on solving problems for customers.

Learn the secrets of writing persuasive copy from Rory Vaden, including selling the destination over the vehicle, using pain copy to attract buyers, and focusing on outcomes in marketing. Discover how to communicate effectively with your audience and boost lead generation through compelling copywriting strategies.