36 - 3 Metrics for Proof of Performances That Increase The Value of the Partnership
whatshot 4 snips
Sep 25, 2023
Explore the power of proof of performance in sports marketing. Discover three essential metrics: views and impressions that showcase media visibility, social media impressions to highlight audience engagement, and fan data for demographic alignment. Host Jeremy Neisser emphasizes how these metrics can elevate sponsorship value and support potential renewals. Learn to make sponsor logos shine and demonstrate the true impact of partnerships. Ready to unlock the full potential of your sponsorship deals?
11:37
forum Ask episode
web_stories AI Snips
view_agenda Chapters
auto_awesome Transcript
info_circle Episode notes
volunteer_activism ADVICE
Include Broadcast View Metrics
Include total views from broadcasts or streams of your games in your proof of performance.
This shows sponsors the broader exposure their signage received beyond just attendance.
volunteer_activism ADVICE
Leverage Social Media Impressions
Capture social media impressions where sponsor logos appear prominently.
Include screenshots and counts to show sponsor exposure beyond the arena or ballpark.
volunteer_activism ADVICE
Tailor Fan Data to Sponsors
Gather fan data that aligns with sponsor goals like target zip codes or community involvement.
Use it to demonstrate the sponsorship's relevance and impact to the sponsor's audience.
Get the Snipd Podcast app to discover more snips from this episode
In this episode, host Jeremy Neisser discusses the importance of proof of performance (POP) for marketing directors in sports. He highlights three metrics that should be included in POPs to increase the value of sponsorships: views and impressions, social media impressions, and fan data. By including these metrics, marketing directors can demonstrate the reach and impact of sponsorships, leading to potential renewals and increased value for sponsors.
Takeaways
Include views and impressions from streaming or live broadcasts, as well as social media posts with prominently displayed logos.
Include relevant fan information based on the partnership, such as target areas or community involvement.
Be thorough in including metrics to show the value and impact of the sponsorship.
Seek assistance and guidance in marketing planning and understanding marketing data.
Chapters
00:00 - Introduction
00:41 - The Importance of Proof of Performance
04:15 - Metric 2: Social Media Impressions
06:06 - Metric 3: Fan Data
08:31 - Takeaways
Here's a sneak peek of what you'll discover:
1. Metrics Magic: Uncover the secret sauce behind using metrics related to views and impressions to unlock the full potential of your sponsorship deals. Learn how to leverage streaming numbers, television broadcasts, and social media to impress your corporate partners.
2. Impressions that Matter: Find out how to use impressions to your advantage. Jeremy will guide you on making those sponsor logos shine in your social media posts and prove to your partners that their exposure goes way beyond the arena or ballpark.
3. Know Your Fans: Explore the often-overlooked goldmine of fan data. Discover how understanding your fan base can help tailor your partnership strategies to meet the unique needs and interests of your sponsors.
Sports Marketing Machine Podcast