Sports Marketing Machine Podcast 33 - A 5 Minute Hack That Gives Your Group Sales Team 100s of Leads
In this episode, Jeremy Neisser shares a simple hack that can provide a group sales team with hundreds of leads in just five minutes. The hack involves creating a list of single game buyers, organizing the list by email addresses, and providing the leads to the group sales team.
By targeting individuals who have already attended games, the group sales team can send personalized emails to potential group outing organizers. The episode concludes with three main takeaways for implementing this hack.
Takeaways
Create a list of single game buyers from the most recent season.
Organize the list by email addresses, removing personal email addresses.
Provide the list of business email addresses to the group sales team.
Target individuals who have attended games for potential group outings.
Chapters
00:00 Introduction and Podcast Promotion
01:09 Creating a List of Single Game Buyers
03:15 Providing Leads to the Group Sales Team
04:12 Expanding the Lead List for Group Sales
05:09 Summary and Takeaways
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