23 - Unlocking the Power of LinkedIn: Why Sports Teams Need a LinkedIn Page
Jul 19, 2023
Discover the untapped potential of LinkedIn for sports teams. With 900 million users, it's a prime platform for reaching decision-makers. Learn how targeted content can engage fans and attract sponsors. Key strategies include sharing community involvement, job opportunities, and infographics, rather than typical game day graphics. Plus, get practical tips for building a compelling company page. Unlock new avenues for fan engagement and ticket sales!
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insights INSIGHT
LinkedIn's Unique Business Value
LinkedIn's 900 million users include many who make significant business decisions relevant to sports teams.
This platform enables precise targeting by job roles, unlike other social media, making it ideal for sponsorships and group sales.
volunteer_activism ADVICE
Create and Populate LinkedIn Page
Build a LinkedIn page for your team or athletics department following LinkedIn's step-by-step instructions.
Post business-oriented content like announcements, community involvement, job opportunities, and infographics regularly.
volunteer_activism ADVICE
Optimal LinkedIn Content Types
Share diverse content types: sponsorship announcements, community outreach, job openings, and infographics.
These content types resonate well with LinkedIn's professional audience and enhance engagement.
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In this episode, Jeremy Neisser discusses the power of LinkedIn for sports teams and how it can be used to grow a fan base and sell more tickets. LinkedIn has 900 million users worldwide, with 310 million being monthly active users. Unlike other social networking sites, LinkedIn is designed specifically for business networking. It allows teams to target an audience by their job, making it a great platform for reaching people who make buying decisions.
On LinkedIn a CEO might see something that you are doing in the community and want to sponsor it or an Office Manager sees a post about hospitality outings and reaches out or finally responds to a sales rep. These are higher-order values.
Jeremy provides tips on building a company page on LinkedIn and the types of content that should be posted, such as announcements, community involvement, job opportunities, and infographics. The episode concludes with a plan of action for implementing these strategies.
Takeaways
LinkedIn has a large user base and is a valuable platform for sports teams to grow their fan base and sell more tickets.
Teams can target an audience by their job on LinkedIn, allowing them to reach people who make buying decisions.
Building a company page on LinkedIn and posting relevant content, such as announcements, community involvement, job opportunities, and infographics, can help teams engage with their audience and attract sponsors.
It is important to avoid posting game day graphics and focus on more business-oriented content on LinkedIn.
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