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In this episode, Jeremy Neisser discusses the power of LinkedIn for sports teams and how it can be used to grow a fan base and sell more tickets. LinkedIn has 900 million users worldwide, with 310 million being monthly active users. Unlike other social networking sites, LinkedIn is designed specifically for business networking. It allows teams to target an audience by their job, making it a great platform for reaching people who make buying decisions.
On LinkedIn a CEO might see something that you are doing in the community and want to sponsor it or an Office Manager sees a post about hospitality outings and reaches out or finally responds to a sales rep. These are higher-order values.
Jeremy provides tips on building a company page on LinkedIn and the types of content that should be posted, such as announcements, community involvement, job opportunities, and infographics. The episode concludes with a plan of action for implementing these strategies.
Takeaways
- LinkedIn has a large user base and is a valuable platform for sports teams to grow their fan base and sell more tickets.
- Teams can target an audience by their job on LinkedIn, allowing them to reach people who make buying decisions.
- Building a company page on LinkedIn and posting relevant content, such as announcements, community involvement, job opportunities, and infographics, can help teams engage with their audience and attract sponsors.
- It is important to avoid posting game day graphics and focus on more business-oriented content on LinkedIn.
Sound Bites
Chapters
00:00 - Introduction and Recap
01:00 - The Power of LinkedIn for Sports Teams
04:06 - Building a Company Page on LinkedIn
04:35 - Types of Content to Post on LinkedIn
06:26 - What Not to Post on LinkedIn
07:24 - Plan of Action
08:52 - Conclusion and Call to Action
Links:
Sports Marketing Machine on LinkedIn
Sports Marketing Machine on Instagram
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