Storytelligent | Brand Storytelling with Bryce McNabb

Busting the Short Attention Span Myth | Boring vs Interesting Content

Apr 18, 2022

24:59

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Episode notes

Introduction

2min

The Importance of Longer AttentionSpans

1min

The Importance of Long AttentionSpans

3min

The Importance of Paying Attention

2min

How to Capture Your Audience's Attention

5min

How to Be a Successful Storyteller

3min

The Differences Between Entertainment and Education in Brand Advocacy

2min

How to Tell a Story to a Customer

4min

The Effect of Emotional Engagement on Time

2min

10.

How to Create Focus and Emotional Engagement in Your Content

3min

Do we really have shorter attention spans now…or is something else going on?

Ever since Microsoft Canada released their paper stating that human beings have shorter attention spans than goldfish, marketers have become obsessed with attention spans.

But here’s the truth: You are not a goldfish. The Microsoft presentation got that information from a company called “Statistic Brain,” and those statistics could NEVER be verified by multiple sources. The goldfish myth has been debunked.

In this episode, I explore the real issue: We don’t have short attention spans – we have access to an overwhelming amount of content. So what does that mean for our marketing? Listen to this episode to find out.

CONNECT WITH BRYCE AT MCNABB STORYTELLING