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Busting the Short Attention Span Myth | Boring vs Interesting Content
Storytelligent | Brand Storytelling with Bryce McNabb
Introduction
Bryce McNabb is the Emmy Award-winning director of McNabb Storytelling. This week, he talks about the short attention span myth. He says it's gotten to the point where he hates Microsoft Canada for creating a white paper that compared a human being to a goldfish.
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