Busting the Short Attention Span Myth | Boring vs Interesting Content
Storytelligent | Brand Storytelling with Bryce McNabb
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The Differences Between Entertainment and Education in Brand Advocacy
There's a continuum between entertainment and education that content needs to sort of like move through as your audience moves through your funnel. At the top of the funnel, your content needs to be weighted way more towards the entertainment side because you're trying to put forth a friendly face. But when they're down further down the funnel, when they're in decision mode, and now they're trying to literally decide whether or not you're going to be the best fit for them, no one can do it.
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