Storytelligent | Brand Storytelling with Bryce McNabb cover image

Busting the Short Attention Span Myth | Boring vs Interesting Content

Storytelligent | Brand Storytelling with Bryce McNabb

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The Importance of Long AttentionSpans

"The length of the message does not dictate the success of the message," he says. "What you're actually trying to get, get across is going to heavily influence the overall time it takes to communicate that information" 'It's real easy to blame an audience's short attention span for our bad content,' writes CNN Tech editor-in-chief John Sutter.

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