Storytelligent | Brand Storytelling with Bryce McNabb cover image

Busting the Short Attention Span Myth | Boring vs Interesting Content

Storytelligent | Brand Storytelling with Bryce McNabb

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How to Create Focus and Emotional Engagement in Your Content

The goal is to create that focus, that level of emotional engagement and get your audience absorbed in what you're doing. This is why it's really important to design your content specifically for your target audience. So that way it's enjoyable to them like they are welcoming it in. It's a welcomed experience for them. If you've got your audience welcoming the experience of your content, you've made it. You don't have to worry about attention spans anymore because they're welcoming your content. That's the goal. The goal is to get them to welcome you into their door - not to slam the door in your face. I am trading my life for your content so you daggum

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