3min chapter

Storytelligent | Brand Storytelling with Bryce McNabb cover image

Busting the Short Attention Span Myth | Boring vs Interesting Content

Storytelligent | Brand Storytelling with Bryce McNabb

CHAPTER

How to Create Focus and Emotional Engagement in Your Content

The goal is to create that focus, that level of emotional engagement and get your audience absorbed in what you're doing. This is why it's really important to design your content specifically for your target audience. So that way it's enjoyable to them like they are welcoming it in. It's a welcomed experience for them. If you've got your audience welcoming the experience of your content, you've made it. You don't have to worry about attention spans anymore because they're welcoming your content. That's the goal. The goal is to get them to welcome you into their door - not to slam the door in your face. I am trading my life for your content so you daggum

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode