4min chapter

Storytelligent | Brand Storytelling with Bryce McNabb cover image

Busting the Short Attention Span Myth | Boring vs Interesting Content

Storytelligent | Brand Storytelling with Bryce McNabb

CHAPTER

How to Tell a Story to a Customer

When you're at that top of the funnel part, storytelling and engaging storytelling is extremely effective. People just want facts and figures when they get down there, because now they're really trying to make a decision. There's a place for stories and there's a place not for stories, right? But the journey your customer is going through, that is always a story for them.

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