Busting the Short Attention Span Myth | Boring vs Interesting Content
Storytelligent | Brand Storytelling with Bryce McNabb
00:00
How to Tell a Story to a Customer
When you're at that top of the funnel part, storytelling and engaging storytelling is extremely effective. People just want facts and figures when they get down there, because now they're really trying to make a decision. There's a place for stories and there's a place not for stories, right? But the journey your customer is going through, that is always a story for them.
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