Busting the Short Attention Span Myth | Boring vs Interesting Content
Storytelligent | Brand Storytelling with Bryce McNabb
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The Importance of Longer AttentionSpans
"I was walking the client through a video and as I'm explaining to them like, Hey, here's the message. Like, I'm just going through the first page of the brief," he says. "They cut me off after I say four minutes and they're like, can't be four minutes. Gotta be two and a half minutes." He adds: "No one's going to sit for four minutes. It's got to be 2 and a half".
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