5min chapter

Storytelligent | Brand Storytelling with Bryce McNabb cover image

Busting the Short Attention Span Myth | Boring vs Interesting Content

Storytelligent | Brand Storytelling with Bryce McNabb

CHAPTER

How to Capture Your Audience's Attention

The effectiveness of the content that you're going to create depends completely on the context. It's not a problem about a ticking time clock where you have five seconds to get your message across. On Instagram, I'm in judge mode. What I'm doing is I'm now a talent show judge. Can you capture our attention? Do you know how to do that?

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