Busting the Short Attention Span Myth | Boring vs Interesting Content
Storytelligent | Brand Storytelling with Bryce McNabb
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The Importance of Paying Attention
"We're afraid of the short attention spans because of what it actually is communicating," he says. "The truth of the situation is there is a lot of competition out there for our audience's attention, and they get to be highly selective about what they pay attention to."
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