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Busting the Short Attention Span Myth | Boring vs Interesting Content
Storytelligent | Brand Storytelling with Bryce McNabb
The Importance of Paying Attention
"We're afraid of the short attention spans because of what it actually is communicating," he says. "The truth of the situation is there is a lot of competition out there for our audience's attention, and they get to be highly selective about what they pay attention to."
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