How to Be a Successful Storyteller

Do we really have shorter attention spans now…or is something else going on?

Ever since Microsoft Canada released their paper stating that human beings have shorter attention spans than goldfish, marketers have become obsessed with attention spans.

But here’s the truth: You are not a goldfish. The Microsoft presentation got that information from a company called “Statistic Brain,” and those statistics could NEVER be verified by multiple sources. The goldfish myth has been debunked.

In this episode, I explore the real issue: We don’t have short attention spans –  we have access to an overwhelming amount of content. So what does that mean for our marketing? Listen to this episode to find out.

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