2Bobs—with David C. Baker and Blair Enns

How Categories and Positioning Options Might Change

Aug 3, 2022

32:29

Creator website

Highlights

AI Chapters

Episode notes

Weymore Consulting Firms - The Big Trends

01:55

Canabus

01:38

The Difference Between a Creative Firm and a Divergent Consulting Firm

03:06

Introduction

2min

Are You Going Down With the Ship?

2min

What's Next for the Advertising Industry?

2min

Weymore Consulting Firms - The Big Trends

2min

The Difference Between a Creative Firm and a Divergent Consulting Firm

3min

Is There a Future for Consulting?

3min

Is That All You're Going to Say?

2min

The Art of Creative Ontepenorship Podcast

2min

Change Management Is Bigger Than You Think, Right?

3min

10.

When the King Gets Hungry

3min

11.

Is There a Difference Between Remote and Fully Remote Teams?

2min

12.

Is There a Place in the World for Sweat Shops?

2min

13.

Canabus

2min

14.

Affiliation Based Positioning vs Expert Positioning

2min

15.

Is It a Great Time to Be Alive?

2min

David and Blair follow up their previous discussion about how marketing firms have evolved, going deeper into how different service categories and positioning might look in the near future. Read this episode's transcript and get links to what was discussed at http://2bobs.com/podcast/how-categories-andpositioning-options-might-change

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