2Bobs—with David C. Baker and Blair Enns How Categories and Positioning Options Might Change
Aug 3, 2022
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Prescient Birth-Chart Reading
- Blair shared a story about his wife's astrology reading that predicted moving business online before the pandemic.
- They plan to find the recording to check how specific the prediction was.
Creative Firms Becoming Consultants
- Creative firms are moving toward advisory and consulting roles rather than just execution.
- The distinction between creative agencies and consulting firms is fading as services converge.
Keep Implementation With Strategy
- Keep some implementation capability while selling more strategy to retain differentiation.
- Avoid becoming a pure consulting firm unless you accept losing creative execution advantages.