2Bobs—with David C. Baker and Blair Enns cover image

How Categories and Positioning Options Might Change

2Bobs—with David C. Baker and Blair Enns

CHAPTER

What's Next for the Advertising Industry?

The first ad agency he worked at, they had just got a mack and so it was the first digital. There's a two million dollar video ting sweet that collapsed down to a 90 thousand dollar avid swiet with the sony beta recorder. Yeh, crazy. So the point is, things change. This is me slathering meat tenderizer all over myself and diving into the shark pool. But you remember how it was verbotin to do anything around alcohol or gambling or tobacco? And now it's other things like fossil fuels and maybe a concerted publication, or firearms or something like i'm fascinated by.

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