2Bobs—with David C. Baker and Blair Enns cover image

How Categories and Positioning Options Might Change

2Bobs—with David C. Baker and Blair Enns

CHAPTER

Change Management Is Bigger Than You Think, Right?

Change management, conversion rate optimization and c r m consulting are all growing in popularity. The trend of using the web to help people with disabilities is also on the rise. "I think this is becoming bigger, and i welcome it," says Mark O'Mara about marketing for change.

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