
How Categories and Positioning Options Might Change
2Bobs—with David C. Baker and Blair Enns
Change Management Is Bigger Than You Think, Right?
Change management, conversion rate optimization and c r m consulting are all growing in popularity. The trend of using the web to help people with disabilities is also on the rise. "I think this is becoming bigger, and i welcome it," says Mark O'Mara about marketing for change.
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