2Bobs—with David C. Baker and Blair Enns cover image

How Categories and Positioning Options Might Change

2Bobs—with David C. Baker and Blair Enns

CHAPTER

Are You Going Down With the Ship?

i remember very different ways people used to make money in this field, where a newcomer would have no recollection of this. Do you remember? You'd o make money on separations, on type setting. Not only would you charge for this, but you wouldp charge it. And o remember printing an media mark up, which has almost disappeared. It's like betting on the super bowl. So far i've got everything wrong. But i am going to bet everything. I put all the chips forward. I'm going down in flames. Im enjoy.

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