
How Categories and Positioning Options Might Change
2Bobs—with David C. Baker and Blair Enns
Are You Going Down With the Ship?
i remember very different ways people used to make money in this field, where a newcomer would have no recollection of this. Do you remember? You'd o make money on separations, on type setting. Not only would you charge for this, but you wouldp charge it. And o remember printing an media mark up, which has almost disappeared. It's like betting on the super bowl. So far i've got everything wrong. But i am going to bet everything. I put all the chips forward. I'm going down in flames. Im enjoy.
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