
How Categories and Positioning Options Might Change
2Bobs—with David C. Baker and Blair Enns
Is There a Future for Consulting?
More consulting in advisory services. Fewer pure pr firms, very few pure coms firms and those distinctions are getting grey. I can't believe we're still building basic, brocure like web sites. It just seems like a dying corner of the industry without much,. you in, tons of competition.
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