2Bobs—with David C. Baker and Blair Enns cover image

How Categories and Positioning Options Might Change

2Bobs—with David C. Baker and Blair Enns

CHAPTER

When the King Gets Hungry

There's a lot of opportunity for marketing firms in the c r m space. The whole staff og thing keeps rearing its ugly head, he says. Staff augmentation is by the person, rather than buying the whole team. So that's something else. And then the whole fraction ill s m oside i's going to be big,. There are many of you who can provide fractional c m o services to the right midmarket option.

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