
How Categories and Positioning Options Might Change
2Bobs—with David C. Baker and Blair Enns
When the King Gets Hungry
There's a lot of opportunity for marketing firms in the c r m space. The whole staff og thing keeps rearing its ugly head, he says. Staff augmentation is by the person, rather than buying the whole team. So that's something else. And then the whole fraction ill s m oside i's going to be big,. There are many of you who can provide fractional c m o services to the right midmarket option.
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