2min chapter

2Bobs—with David C. Baker and Blair Enns cover image

How Categories and Positioning Options Might Change

2Bobs—with David C. Baker and Blair Enns

CHAPTER

Canabus

The landscape is changing so quickly it's just almost mind boggling. In the past, you'd stand up in front ofa ropand and say, all right, folks, there are three big areas. And now there are 250 of them, and you don't necessarily need to pick one. The other tired position to me is the affinity based versus expertise face. Instead of talking about how we know how to market your movement or your product, it's more, we love your product. Let us work for you.

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