How Categories and Positioning Options Might Change
2Bobs—with David C. Baker and Blair Enns
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Is It a Great Time to Be Alive?
It's a great time to be alive, right because there's just so much opportunity. The only difference now is these niches are becoming so delineated. Everything is so fragmented, but the number of fragments and segments is infinite. Some of things are going away, and these new things are coming.
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