The Difference Between a Creative Firm and a Divergent Consulting Firm

We need to draw less of a distinction between the thinking that we do and the thinking that consulting firms do. I'm surprised we don't see firms calling themselves creative consulting firms. And maybe it's just a banner, a monicer for a generalist, creative firm that charges lots of money. That'd be a pretty good specialism. i thinki wouldn't have a problem with that.