
How Categories and Positioning Options Might Change
2Bobs—with David C. Baker and Blair Enns
Weymore Consulting Firms - The Big Trends
I see it everywhere. I'm working with Weymore consulting firms where you have people who come from a classic sort of media, creative, digital advertising experience that they really should think of themselves as advisory services consulting firms. And this is the biggest one for sure. Do you see that? Oh, yes. It's like somebody said to me about a year ago, it's all professional services. Now, in the recent episode, think i explain that we describe our market as creative firms. But you know, increasingly there's just this overlap between consulting and softwere, engineering and design,. Then these fragmentations recombinate into these new combinations. There's just less purity across all these
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