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4B with Margit #9: What Exactly Is Growth Hacking?

Jun 23, 2021

01:05:03

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Highlights

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Episode notes

What You Shouldn't Measure When You're Trying to Scale Your Channels?

02:42

Can You Really Measure Everything?

03:58

Is Your Product Not Good Enough? Or Is My Starting Network Incorrect?

02:08

Introduction

2min

The Growth Hackers of the New v P Marketing

2min

Growth Hacking

3min

The Growth Hacker - The New Ffi Marketn Ian

3min

Hacking and Product Marketing - What Is It?

3min

Brand Building Versus Growth Hacking?

3min

Y Ran People Over Here, Sat Let, Let's Do It

3min

Branding Is a Sequenced Problem

3min

Brand Is Not a Top Down Marketing Campaign

4min

10.

The Growth Teams Have Continued to Persist

2min

11.

Growth Is the Only Thing That Matters

4min

12.

Is There a Growth Hacker?

2min

13.

When Starts to Mean Everything, Stops Meaning Anything?

6min

14.

Building on Freed's Ono Growth Framework

3min

15.

How Does This Company Grow?

3min

16.

Can You Really Measure Everything?

4min

17.

What You Shouldn't Measure When You're Trying to Scale Your Channels?

3min

18.

Colt Start Problem - What's the Minimum Scope?

4min

19.

Growth Strategies to Video Games That Work

2min

20.

Is Your Product Not Good Enough? Or Is My Starting Network Incorrect?

2min

21.

How Do I Grow a Product in the Long Term?

4min

The origins of growth hacking [1:20]
Brand building vs. growth hacking? [13:58]
Where does growth fit into the organization? [31:06]
The cold start problem: growth hacking from 0 to 1 [36:47]
What can't be measured? [47:53]
How do you test and validate new channels? [51:38]
Do growth hacks always work, or at some point does it come down to product? [54:55]
How do you allocate budget? [1:00:27]

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