The Growth Hackers of the New v P Marketing

i've spent basically 20 years at the intersection of digil marketing and product, which ia we call growth to day. So really focused on bringing shopfy to the world and making merchants of all types really successful on it. Prior to that, i was a product director at facte book in the messenger org, building new messaging experiences. And so when he wrote that blog post, you know, the growth hackers of the new v p marketing, was kind of like the aha moment where it is like, oh, that's the kind of stuff hat i've been doing, but didn't really have name for it yet.