4min chapter

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4B with Margit #9: What Exactly Is Growth Hacking?

a16z Live

CHAPTER

Brand Is Not a Top Down Marketing Campaign

Growth hacking is really just this phenomenonof coming more data driven in both market, especially in marketing, and in product. Ino ha has a team of growth hackers that focus on getting better with how we're using product tolematry or better at product lead growth. And i think ou like creating that sense and purpose and an unity of mission is is something that needs to come from the beginning yet. So it's o e dress ecause, like so much of whitlik i'm hearing. The whole reason why peopleave even gotten excited about topic, is that in a world start ups, where you're so resource constrained,  you need a really tangible, really

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