What You Shouldn't Measure When You're Trying to Scale Your Channels?

You can measure and what you should measure are two different things. The right place the start is just to understand, from first principles, do we believe this channel is scaled? If successful, is scalable and will work for us, right? Like, do we have the fundamental ingredients for that? For instance, if you build a premium consumer product that has one percent conversion, like p advertising may not be a great fit as a channel. That's a much harder problem because often it requires, again, scale for those things to work.