4B with Margit #9: What Exactly Is Growth Hacking?
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Brand Building Versus Growth Hacking?
There seems to be often this sort of cultura tension between brand building and growth hacking. How do, in your mind, brand people fit into growth hacking? You ave meen for me that there that they're not mutually rit that they're highly complimentary. A brand is the ultimate growth driver with the highest possible ceiling over a very long time horizon.
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