Growth Is the Only Thing That Matters

Growth is the only thing that matters in a start up at the end of the day, says Morgan. At shop fi, we have a centralized team called v p growth which focuses on acquisition, custom acquisition and retention parts of the puzzle. We're really responsible for the number of merchants that use shopify,. Now you have product growth ar t, who gets imbedded into different product teams to help those teams figure out how to grow their products or ins.