Branding Is a Sequenced Problem

Brand is a sequenced problem. Its an accelerator on other loops, verses on something that most start should be spending a significant amount of time, money and effort on early. I think air beam beers like the best, probably example of a company that i think, probably invested in brand early isn't necessarily like brand marketing,. But in building and around trust, safety, et cetera. And they took a lot of actions on that early on to drive that. Katy baines: "I hope ar consumer in fintech portfolios"