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4B with Margit #9: What Exactly Is Growth Hacking?

a16z Live

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Is Your Product Not Good Enough? Or Is My Starting Network Incorrect?

The world's greatest product with the wrong network in it is not going to be successful. Word of mouth is fundamentally driven by a product that people really, really like and stronger attention o it is only then that those other things work. Minamis pahd: How do you think about allocating budgets for growth? And how are you thinking about real sort of performance marketing driven tactics?

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