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4B with Margit #9: What Exactly Is Growth Hacking?
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Growth Hacking
Growth hacking is the idea of product led growth. It's a fusion of rketing and product, very tightly coupled with leverage out of soft ware. The term was coined by shanels after consulting for bento capital firms on their portfolio companies. He found that whenever he led witha the term marketing, people would just think, yhou're like, so you're going to buy superplads.
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