a16z Live cover image

4B with Margit #9: What Exactly Is Growth Hacking?

a16z Live

CHAPTER

Growth Hacking

Growth hacking is the idea of product led growth. It's a fusion of rketing and product, very tightly coupled with leverage out of soft ware. The term was coined by shanels after consulting for bento capital firms on their portfolio companies. He found that whenever he led witha the term marketing, people would just think, yhou're like, so you're going to buy superplads.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner