Chapter 2 Strategically Understanding a Company

1

Introduction

00:00 • 3min

2

A Company's Mission Statement Is the Most Fundamental Thing You Need to Understand

03:28 • 2min

3

The Failure of a Company's Mission Statement

05:30 • 4min

4

Defining Qi Personas Can Help You Segment Your Customers

09:24 • 4min

5

How to Help Differentiate Personas

13:33 • 1min

6

Using Pains and Goals to Segment Your Customers

14:55 • 2min

7

How to Build a Persona for Your Product

16:51 • 3min

8

Building Pay Roll Software for Small Businesses - Who Are Your Personas?

19:39 • 3min

9

Product Management - Making Personas Real With Empathy

22:13 • 3min

10

Product Management - Getting to Know Your Customer Personas

25:18 • 3min

11

Using Gusto's Web Site to Address Business Needs

28:06 • 3min

12

Adding Features to Support Large Business Use Cases

31:02 • 4min

13

Product Management - What Are Success Metrics?

34:35 • 2min

14

How Do You Choose the Right Goals and Supporting Success Metrics?

36:38 • 3min

15

Keeping Customers Engaged With Your Product

39:28 • 4min

16

Product Management - Vanity Versus Actionable Metrics

43:03 • 2min

17

How to Measure Metrics

45:13 • 3min

18

The One Number You Need to Grow

47:58 • 3min

19

What Are Road Maps?

50:41 • 4min

20

The Five C Framework for Product Management

55:10 • 4min

21

Mover Is a Mid Size Moving Company

59:30 • 3min

Chapter 2 Strategically Understanding a Company - The Product Book