Product Management - Making Personas Real With Empathy

If youre product's awesome and delivers on a value proposition your customers care about, you'll continue on to the next step. Considering where your various personas fit into this curve will help you understand when they're likely to adopt your new product or feature. This will help prioritize features. Early adopters will tolerate missing features that laggards might require for example. But if your product n awesome, when you hit the chasm before mass market adoption, your growth will stop because your product doesn't provide enough value to most people's lives.