How to Measure Metrics

The most common way you'll measure metric is by adding bits of code into your product to measure custom or behavior. Usually these measurements are very simple, how many people uploaded a file? How much time did a person spend looking at web page or a screen in a nap early on? Not every metric gets captured automatically. It's tough to know from an automated tool whether customers like your product or swear at it multiple times a day when they use it. If your long term goal is for customers to love your product, what should you do? Companies frequently use surveys and interviews to sample groups customers and gauge these higher level metrics. Sometimes these surveys are automated, such as a pop up asking how