Chapter 2 Strategically Understanding a Company - The Product Book
The Product Podcast
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Defining Qi Personas Can Help You Segment Your Customers
A persona is a fictional, typical customer. defining qi personas lets you segment your customers by highlighting the things your customers care about that are relevant to your product. Good personas will have a picture and a fictional name. They will include any relevant details about the person's life,. such as demographics, outside activities and common tasks.
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