
Chapter 2 Strategically Understanding a Company - The Product Book
The Product Podcast
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How to Help Differentiate Personas
Air bean bees host personas probably don't include how each person makes per year, but they likely do include why a persona is interested in renting her place out. A young urban host might be renting a couch or second bedroom to help pay for his condo. Retired snowbirds flying from pennsylvania to florida may want to rent out their vacation home when they're not using it to supplement their income. They'll likely prefer airby and bee guests who stay for longer periods of time and treat the home like their own.
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