How to Build a Persona for Your Product

A key piece of a persona is to be authentic. Create multiple personas if needed, and identify the primary one you want to satisfy. It's not mandatory to have pre existing customer knowledge to build a persona. You might even find that someone you thought was a certain persona really isn't. Even though business travellers travel frequently, they might not be the best persona for a b and b to focus on because they ense their hotel rooms.